Curators of Inspired Living

AXF Group's three business divisions – Property, Interiors and Entertainment – work in harmony to bring urban visions to life; a holistic approach to place making that results in stories of connection and freedom.

We are creators of inspired lifestyles. Curators of inspired living.

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AXF Group Curators of Inspired Living

About -

Working across the three business divisions of Property, Interiors and Entertainment, our team draws on a wide range of skills and experience to bring our creative visions to life.

They are managed by the following team:

Richard Mingfeng Gu
Managing Director

With iconic projects in Melbourne such as Imperial Doncaster and 180 Russell Street, Richard has developed a reputation as an innovative and visionary property entrepreneur, recently winning an Australian China Business Award.

By fostering strong relationships with property stakeholders including local and state government, industry bodies and property consultants, Richard ensures AXF Group delivers on its promise of exceeding expectations.

Robert Rafaniello
Chief Operating Officer

Robert has more than 20 years of property and building industry experience, managing and completing over 100 projects, valued in excess of $3 billion.

His projects include small residential and commercial buildings, large high-rise residential and commercial towers, and large mixed-use developments.

Robert’s highly regarded skills in property development are further enhanced by his detailed knowledge of construction and design management. This well-rounded skill set enables Robert to confidently lead the team across a range of projects.

Sue Shi
Chief Financial Officer

Sue’s career in accounting, taxation and economics spans more than 30 years. In China, she assisted both business leaders and government officials with business analysis and pricing strategy.

Since joining AXF Group, Sue’s wealth of experience has enhanced the Group’s analytical and forecasting ability, assisting management’s decision-making process and ensuring the Group meets its development goals. 

Furthermore, as a member of CPA Australia, an ASIC accredited agent and registered tax agent, Sue ensures all financial decisions are in line with relevant legislation.

Snowe Li
Chief Marketing & PR Officer

Snowe has worked with many of the world’s leading companies on customer support, stakeholder relations and marketing projects in both China and Australia.

It is this breadth of experience combined with her extensive network of connections in the Chinese Australian business community that has proven to be invaluable to AXF Group. She combines strong relationships with creative problem-solving skills to drive long-term business growth.

Snowe is passionate about arts and culture, and in 2013 was invited on the board of Arts Centre Melbourne.